As syndicated research solutions, Vera periodically checks the purchasing behaviour and habits of corporate customers in certain industries.
It is an economical B2B research model that is realized periodically and can be participated by the firms whose all or part of the customers consist of companies with their own questions. Firms need to compile their data over a sample audience independent from their own database so that they can determine the changes in B2B market and opportunities it contains in itself. It gives rise to a high-cost and long-termed research process. By way of B2B Omnibus Researches, the participant firms find the opportunity to make an extensive benchmark with all data for B2B market and track the marketing activities.
B2B Omnibus Research Presentation.pdf
Differently from B2B Omnibus research, it is an economical B2C research model realized regularly for the end users. On the basis of the participated questions, it provides the opportunity to access to result on the basis of Gender, Age, SES and region (urban, rural).
Consumer Omnibus Research.pdf