Vera offers a rich research experience by using traditional and new generation research methods.
We produce solutions by using Quantitative, Qualitative and Hybrid research methods in our traditional research services. We offer solutions suitable to your research target by evaluating the data we collect with data sources such as Survey, Observation, Focus Group, In-Depth Interview, Field Notes, Description, Records through qualitative and quantitative analysis techniques.
To be able to credibly determine the subconscious and emotional reactions of the individuals in your target audience, we interpret the data with our consultants whose actual areas of expertise are neuroscience by collecting our data with Neuroscience method. In the researches we realize with Neuroscience method, we collect data by means of EEG, Eyetracking and GSR technique.
EEG : It provides us to measure small electrical currents created by sense particles people feel.
Eyetracking : It provides us to determine focus points by measuring pupil movements.
GSR : Galvanic Skin Response measures electrical activities that generates on the skin. It measures excitement and awareness situations through electrical activity changes on the skin.
Researches we realize with neuroscience method: